What's Up Small Biz: The Weekly Marketing Minute
You know the feeling. You're running your Summerville business, juggling inventory, managing staff, answering customer emails, and suddenly someone asks, "So, what's your marketing strategy?"
And you laugh. Because marketing strategy sounds like something people with actual free time get to think about.
Here's the truth: every small business owner feels this way. You're not failing at marketing because you're lazy or bad at business, you're just genuinely swamped. But here's the good news: effective marketing doesn't require hours of your day or a degree in social media wizardry. It requires smarter choices, not more time.
Let's talk about what to do when you "don't have time" for marketing.
Start with a Mindset Shift
First, let's get something straight: you don't need to do everything.
The Instagram gurus will tell you to post three times a day, run a podcast, send weekly newsletters, host live Q&As, and somehow also hand-write thank-you cards to every customer. And sure, if you've got a full marketing team, go wild. But you're one person (or a very small team) trying to keep the lights on and serve your community well.
Marketing isn't about doing it all, it's about doing what works.
Your goal isn't to be everywhere. It's to show up consistently in the places that matter most to your customers. That might be Google Business Profile updates, a monthly email, or just staying active in local Facebook groups. Pick your battles, and don't feel guilty about the rest.
Focus on High-Impact, Low-Effort Wins
When time is tight, you need marketing tasks that give you the biggest bang for your buck. Here are a few quick wins that don't require a marketing degree or a spare afternoon:
1. Claim and Optimize Your Google Business Profile
If you haven't done this yet, stop reading and do it now. Seriously. Your Google Business Profile is how locals find you when they search "coffee shop near me" or "Summerville florist."
Spend 20 minutes adding your hours, photos, and a short description. Then set a reminder to post a quick update once a week, a new menu item, a weekend special, or just a "we're open and ready to see you" message. It takes two minutes and keeps you visible in local search results.
2. Batch Your Social Media Content
Instead of scrambling to post something every day, set aside one hour at the start of each month. Sit down with a coffee, pull up your phone, and create 8-12 posts in one sitting. Use a free tool like Meta Business Suite or Later to schedule them out.
Boom. You've just handled a month of social media in 60 minutes.
3. Lean on User-Generated Content
Your customers are already taking photos of your products, tagging your business, and leaving reviews. Share that content! Repost a customer's Instagram story. Screenshot a glowing Google review and post it on Facebook. It's authentic, it's free, and it takes about 30 seconds.
4. Send One Email a Month
Email marketing sounds intimidating, but it doesn't have to be. You don't need fancy templates or clever subject lines. Just send a casual monthly update: "Here's what's new, here's what's on sale, and here's a reason to stop by this week."
Keep it short, keep it real, and hit send. Mailchimp's free plan works great for small lists.
Automate the Stuff That Doesn't Need You
Here's where the magic happens: automation. No, you don't need to become a tech wizard. But a few simple tools can take repetitive tasks off your plate entirely.
Social media scheduling tools like Meta Business Suite (free) or Buffer (affordable) let you load up a week's worth of posts in one sitting. Set it and forget it.
Email automation through platforms like Mailchimp or Constant Contact can send welcome emails to new subscribers, birthday discounts to customers, or follow-ups after a purchase, all without you lifting a finger.
Review request tools like Podium or even a simple Google Form can automatically ask happy customers to leave a review after their visit. Reviews build trust and improve your local SEO, and this way you're not manually chasing people down.
The goal isn't to replace the human touch, it's to free up your time so you can focus on the stuff that does require your personal attention.
Time-Block Your Marketing (Even if It's Just 30 Minutes)
You don't need to carve out entire afternoons for marketing. But you do need to protect some time for it, even if it's tiny.
Try this: block 30 minutes on your calendar every Monday morning. Call it your "Marketing Power Half-Hour." During that time, you're not answering the phone, you're not checking orders, and you're not putting out fires. You're doing one or two high-impact marketing tasks.
Maybe you write next week's social posts. Maybe you respond to Google reviews. Maybe you draft that monthly email. Whatever it is, you do it, check it off, and move on with your week knowing you've shown up for your business.
The consistency matters more than the length. Thirty focused minutes every week beats three frantic hours once a quarter.
Delegate What You Can
If you've got employees, interns, or even a tech-savvy teenage kid who needs a side gig, consider handing off some marketing tasks. Social media, in particular, is a great thing to delegate.
You don't need to give up control entirely, just set some guidelines (stay on brand, keep it friendly, run big announcements by you first) and let someone else handle the day-to-day posting and engagement.
And hey, if you're really strapped, there are plenty of local freelancers and marketing students who'd love to help a Summerville business for a reasonable rate. Sometimes spending a little money saves a lot of time.
Use What's Already Working in Summerville
You don't have to reinvent the wheel. Summerville has built-in opportunities to get your business in front of locals with very little effort:
- List your business on What's Up Summerville, it's a local directory that connects you with neighbors actively looking for spots to support.
- Post your events to local calendars and community Facebook groups. If you're hosting a sale, a class, or a special event, people want to know.
- Partner with other local businesses for cross-promotion. A coffee shop and a bookstore? A yoga studio and a smoothie bar? Team up, share each other's posts, and both of you win.
Summerville is a tight-knit community. People want to support local businesses, they just need to know you exist and what you're up to.
Remember: Done Is Better Than Perfect
Here's your permission slip: your marketing doesn't have to be perfect. It doesn't have to look like a big brand's glossy campaign. It just has to be real and consistent.
Post the slightly blurry photo. Send the email with the typo (okay, maybe fix that one). Share the behind-the-scenes moment that isn't perfectly staged. People connect with authenticity, not perfection.
The businesses that win aren't the ones with the fanciest marketing: they're the ones that show up, week after week, and remind their community they exist.
Your Marketing Doesn't Have to Be a Full-Time Job
Running a business in Summerville means you're already wearing a dozen hats. You don't need to add "marketing guru" to the list. You just need to show up in small, strategic ways that keep you visible and top-of-mind for your customers.
Start with one or two of the tactics we've covered. Maybe it's optimizing your Google profile this week and scheduling a month of social posts next week. Build momentum slowly, automate what you can, and don't beat yourself up for not doing it all.
Because here's the thing: you do have time for marketing. You just need to make it work for your schedule, not someone else's unrealistic expectations.
Now go grab that coffee, block 30 minutes on your calendar, and knock out one small marketing win. Your future self (and your customers) will thank you.
Need more quick marketing tips for your Summerville business? Stay tuned for next week's Marketing Minute, or swing by What's Up Summerville to connect with other local business owners navigating the same challenges.
